Nature on the board of business

A New Partner in Sustainability: Meet Newton!

Running Ethical Schoolwear has always been more than just a business for me. It's a mission to provide quality, ethically-sourced products that parents can trust, and to make a positive impact on our planet. That’s why I only sell items from suppliers certified by B Corp, Planet Mark, and the Ethical Trading Initiative. But now, I'm thrilled to announce that I’ve found a new business partner who embodies the spirit of sustainability and environmental stewardship. Allow me to introduce you to Newton, the newt.

Discovering Newton

Today, while I was out clearing away grass from the base of the young saplings I've planted, I made a delightful discovery. Nestled among the greenery was a tiny newt. His presence was a gentle reminder of the intricate web of life that thrives around us, often unnoticed. I decided to name him Newton, in honour of both his curious and thoughtful demeanour, and a nod to the great scientist who spent much time in nature, contemplating the laws of the universe.

Newton's Role in My Business

Newton might be small, but his impact on my business philosophy is set to be enormous. Inspired by Faith In Nature, which appointed a non-executive director to represent Nature on their board, I've decided to include Newton in every decision I make for my online shop. From product selection to packaging choices, and even marketing strategies, I will ask myself: What would Newton do?

This simple question will guide me to make choices that respect and protect the natural world, ensuring that every step I take is in harmony with the environment. Newton’s presence is a constant reminder that our actions, no matter how small, have a significant impact on the ecosystem.

Planting Trees with Every Order

One of the cornerstones of my business is planting a tree for every order received. This initiative not only helps to offset carbon emissions but also supports local wildlife. Newton’s discovery has given this project an even deeper meaning. As I continue to nurture these trees, I will think of him and the countless other creatures that benefit from a healthy environment. Each sapling represents a step towards a more sustainable future, and now, it also symbolises Newton's enduring legacy.

The Ethical Choice

Choosing to stock only from B Corp, Planet Mark, and Ethical Trading Initiative certified suppliers ensures that our products are made with respect for people and the planet. These certifications guarantee that the school uniform on offer is produced sustainably and ethically, aligning with our commitment to responsible business practices. Newton’s involvement reinforces this commitment, encouraging us to continually seek out ways to minimise our environmental footprint and promote ethical trade.

Looking Ahead

With Newton by my side (in spirit, if not always in sight), I am more determined than ever to run my business in a way that honours the natural world. This means constantly evaluating and improving our practices to ensure they are as sustainable and eco-friendly as possible. It means considering the impact on all creatures, great and small, and making decisions that contribute positively to the planet.

Newton may be tiny, but he represents a giant leap forward in my commitment to sustainability. I am excited to see where this new partnership will take us and to share the journey with all of you.

Thank you for supporting my mission. Together, with Newton’s guidance, we can make a difference—one ethically-sourced school uniform and one planted tree at a time.

Join the Conversation

I’d love to hear your thoughts on this new initiative. How do you incorporate nature into your decision-making process? Do you have any stories of unexpected encounters with wildlife that have inspired you? Share your experiences in the comments below.

Here’s to a greener, more sustainable future—with Newton leading the way!

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