How can parents in the UK get inv loved with Earth Hour

Earth Hour 2024: Uniting Families for the Biggest Hour for Earth

On March 23rd, 2024, at 8:30 pm local time, families around the globe will come together to celebrate Earth Hour, the world's largest grassroots environmental movement, now in its 18th year. This year's theme, the "Biggest Hour for Earth," aims to unite millions in support and celebration of our planet.

In a world often divided, Earth Hour stands as a beacon of positivity, hope, and inspiration. It's a chance as parents to involve our children in something meaningful, fostering a sense of collective responsibility towards the environment.

Traditionally known for its "lights off" moment, Earth Hour invites families to take it a step further by giving an hour for Earth. This means spending 60 minutes doing something positive for the planet while engaging in activities they love. Whether it's a nature walk, a home scavenger hunt for eco-friendly alternatives, or any other creative endeavor, every action counts.

Kirsten Schuijt, Director General of WWF International, emphasises the importance of broadening participation in Earth Hour. She says, "More people than ever need to join this year’s Earth Hour to leverage the collective power of individuals and communities. It’s crucial to get involved if we want to raise awareness about environmental challenges and bend the curve of biodiversity loss by 2030."

To make participation even more accessible and enjoyable, Earth Hour introduces the Hour Bank, an interactive online tool offering personalised "give an hour" activities tailored to family interests and lifestyles. From food and fitness to art and entertainment, there's something for everyone.

Yves Calmette, Senior Director of Brand and Network Communications at Earth Hour Global, highlights the importance of aligning actions with people's passions. "By making Earth Hour activities relatable and enjoyable, we show that environmentalism can be accessible and personally meaningful," he says.

Earth Hour isn't just a moment; it's a movement that has inspired and mobilised families worldwide for 18 years. It's a reminder of our collective responsibility to create a brighter future for our planet, one hour at a time. Join us as we unite for Earth Hour and celebrate the positive impact families can make together.

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